If you require content for your website, perhaps on your company blog, we can write it for you. We aim to make content engaging and fresh and can manage a variety of tones and styles to suit.
The old adage that ‘content is king’ is as true now as when it was first said and as search engines like Google become more sophisticated and better able to read and understand this content, the more important it is to have quality content on your own website.
It is also true to say that search engines love fresh content and having a regular supply for your website can put you in good stead to achieve high rankings.
We appreciate, however, that writing content is not everyone’s cup of tea and offer a number of different services for those who want to outsource this part of their business.
Blog Writing & Management
If you have a blog and would like to take a hands-off approach to its management then let us do the hard work for you.
Not only can we research and write blog posts for you, we can even post them directly to your blog with relevant images.
All you have to do is tell us how many posts you want per month and how many words each post should be, give us login details to your blog so that we can publish everything in a timely fashion, and let us get to work.
Sales Letter Copy
Sales copy is a highly specialised arena and one in which we excel. If you are looking to increase sales or sign-ups on your website then why not give us a try?
To construct the most effective sale letter, one of our team will contact you to assess your goals and to get all the relevant information about your offer. At this point we will draft the sales letter and get further feedback from you in terms of its content, ordering and style to ensure it meets your expectations.
If required we will come up with a number of variations for you to split test and work with you on a process of continual refinement to maximise your conversion rates.
Aside from content for your actual website, we can also write articles or guides for you to put into your email newsletters. Maintaining an engaged email list is one of the best ways to market your business and interesting, topical snippets of information are ideal for this.
With years of experience in email marketing, we can come up with ideas for fresh and original content that will keep your subscribers coming back time and time again. This will include writing catchy, intriguing subject lines that result in super high open rates.
If you have an autoresponder set up for your new subscribers or you would like to have one, we can create a series of emails that tie in to your business which gently coax people to interact whether through making a purchase or some other end goal.
The rise in popularity in ebooks is something that many businesses have overlooked but their merits are many. Having an ebook crafted specifically for your business can give you an edge over your competitors in a number of ways.
For one, you can use an ebook as a lead generation tool whereby your give it away free in return for contact details (usually name and email address but it could be anything you like). The people who wish to read your ebook are likely to be highly targeted with great potential for them to turn into customers.
An ebook can also act as a sales tool if positioned as one. Say you have a list of previous customers who have bought a widget from you; by sending them an ebook on the importance of maintaining their widget to extend its useful life and ending it by telling them how you provide widget maintenance at a special price for existing customers, you can convert a single sale into an ongoing relationship with multiple sales over time.
Another thing you can do with an ebook is actually sell it as a standalone product. Not only can this provide an additional income stream but, as a published author, you will attract a certain level of trust and with trust comes higher conversion rates for you and your business. Just think about it for a second; how much more likely would you be to buy a widget from somebody who literally wrote the book on widgets?
So for all your content needs, contact us today to discuss our services further.